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The New Strategic Thinking

Laterna

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About this item

Seller assumes all responsibility for this listing. Item number: 14811

Last updated on Jun 13, 2026 06:08 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-589

Item description from the seller

Overview Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robertâ€™s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your companyâ€™s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.