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The 30 Day MBA in Marketing

Laterna

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₦4,900.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 27073

Last updated on Jun 13, 2026 06:32 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-10251

Item description from the seller

The 30 Day MBA in Marketing gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are also appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."