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REDEFINING GLOBAL STRATEGY

Laterna

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Seller assumes all responsibility for this listing. Item number: 10433

Last updated on Jun 13, 2026 06:00 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-8107

Item description from the seller

Why do so many global strategies failâ€”despite companiesâ€™ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, â€œflatâ€ world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activityâ€”including direct investment, tourism, and communicationâ€”happens locally, not internationally. In this â€œsemiglobalizedâ€ world, one-size-fits-all strategies donâ€™t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you howâ€”by providing tools for: Â· Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Â· Tracking the implications of particular border-crossing moves for your companyâ€™s ability to create value. Â· Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differencesâ€”as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.