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AGILE MARKETING: UNLOCK ADAPTIVE AND DATA-DRIVEN MARKETING FOR LONG-TERM SUCCESS

Laterna

View all books from Laterna

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₦15,200.00 /

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Minimum order qty 1

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About this item

Seller assumes all responsibility for this listing. Item number: 11338

Last updated on Jun 13, 2026 06:02 PM

Item specifics

Category Brains & Noble > Marketing

Condition new

SKU LA-20617

Item description from the seller

Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi.