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A Good African Story

Laterna

View all books from Laterna

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₦2,500.00 /

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About this item

Seller assumes all responsibility for this listing. Item number: 11174

Last updated on Jun 13, 2026 06:02 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU LA-9912

Item description from the seller

The inspirational story of how an African-owned coffee company became a profitable global brand. Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, Andrew Rugasira argues that trade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be. As he recounts the very personal story of his company and the challenges that he has faced â€” and overcome â€” as an African entrepreneur, Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world. He sets out the arguments for building a sustainable trade framework and reducing dependency on handouts. And he builds up a manifesto for a revolution in the way that Africa is perceived. This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.