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Measure What Matters: The Simple Idea that Drives 10x Growth

Brains & Noble

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Seller assumes all responsibility for this listing. Item number: 392

Last updated on Jun 13, 2026 05:08 PM

Item specifics

Category Brains & Noble > Management

Condition new

SKU BN-124470

Item description from the seller

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. After implementing Doerr’s system of Objectives and Key Results (OKRs), the company grew exponentially. Today, that same startup – Google – has a market cap exceeding $600 billion.

Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those top priority goals will be attained. They focus effort, foster coordination and enhance workplace satisfaction. For the first time in Measure What Matters, Doerr shares behind-the-scenes case studies to demonstrate the agility and explosive growth that OKRs have spurred at so many leading organizations.

With a foreword by Larry Page, and contributions from Bono and Bill Gates, this book will show you how to collect timely, relevant data to track progress – to measure what matters. It will help any organization or team aim high, move fast, and excel.